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Radio broadcasting, advertising agencies, Google, Amazon,… Christian Schoepke’s career path has almost as much variety as his latest product focus: donuts. He left the sexy world of film licensing at Amazon’s Prime Video service in 2019, only to find himself in-midst of barrels of hot frying oil on a London street food market. Holding an undergraduate degree from the University of Toronto and an MBA from INSEAD, Christian now combines his experience in marketing (agencies), negotiation (Amazon) and product development (own media company/Google/Amazon) to try himself on building a food brand, Little Didi’s Donuts. Born in Germany, he moved to Canada at the age of 17. In 2002, he founded a Web-based agency with the world’s largest roster of multi-lingual voiceover talent. In 2006, he co-founded a media production company that pioneered social media platforms and interactive video experiences. His work with Toronto agencies was featured on CNN, Buzzfeed and TechCrunch. And in-between the lines for when things didn’t go as planned in his career, Christian dedicated himself to cleaning toilets and worked in construction.

In this podcast, Christian shares his journey that led him to make such a drastic life change, the shift in mindset required to move from a ‘fun activity’ to a ‘business-building,’ as well as how he approached risk in setting up his venture.

In this podcast you will learn:

1. Practical insights from the INSEAD MBA experience

2. What is it actually like to work at Amazon

3. How and when should you leave a job you love to do something you are passionate about

Categories: EntrepreneurMBA

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